As someone obsessed with the boutique fitness market, I always found it so hard to stay on top of what is going on. Whenever I travel to new cities, the first thing I would look up is what the cool studios are - and it’s surprisingly challenging to discover! Amidst scraping social media, search engines, reviews, and studio websites - it would always take me so much longer than I’d think to find the studios that interested me.

Websites like these exist for industries such as restaurants - why doesn’t something exist for movement and fitness studios?

I decided to launch Movement Guide here in Chicago for three main reasons:

1. Support discovery of new studios by providing a better overview of the Chicago movement and fitness market

2. Cover the fitness industry news I care about that I didn’t see covered in existing news outlets

3. Highlight and celebrate independent and locally-owned studios

Can’t wait to move with you,
Eleanor Sheers
Owner + Founder of Movement Guide